BRULT, web development
Identity project for Web-development agency ‘BRULT’
‘BRULT’ ARE WEB DEVELOPERS THAT MAKE WEBSITES FOR FOR MAJOR ADVERTISING AGENCIES.
Big add companies want to stand out, dominate. Roaring in the abundant add industry. ‘A website with a logo that expresses the name of the company’. That was the assignment that ‘BRULT’ gave me. I had to find a ‘roaring’ type font. One that is referring to the world of advertisement. Fonts that are bold and show character. The other fonts in the website have a similar appearance and remind you of old bill boards screaming for attention. For the navigation and grid design, we decided to go for a simple shape. A triangle. Powerful and sharp, inspired by an open roaring mouth. Most noticeable detail ? See how the triangles create depth in the website.
